Wednesday, April 30, 2008


The Riverhouse Gets Eco-Friendly ... and Aggressive!

O2 Magazine, 64 Pages of Real Estate Marketing

CJ Hughes had a great piece in the NY Times about perhaps the most aggressive eco-friendly marketing campaign for a condo development we've ever heard of.

It seems that in an effort to unload some more units in the Riverhouse (located at 1 Rockefeller Park in Battery Park City), they've created a make-believe magazine touting the building's solar and geothermal attributes.

The fake, 64 page magazine, called O2, is given out along with any regularly purchased "real" magazine at 35 newsstands around Manhattan.

We talk a lot about green and eco-friendly homes, so if you weren't able to snag a copy, here's the web version:

Here's the full NY Times article: When to Shout Eco-Friendly

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